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“The Trade Hero video developed by On the Tools for the Jewson Building Better Communities award helped us communicate a fantastic prize for the construction community in an engaging way that clearly captured the interest of tradespeople. The video had a huge 2 million view and generated 19,000 likes, shares and reactions, further spreading the word about the campaign. The reach of the content is not only down to the huge community that On the Tools has grown, but the creativity of the team coming up with engaging activation that was really relevant for our target audience.”

Jo Hart Marketing Manager – PR Sponsorship & Hospitality, Jewson