New research has recently uncovered that 50% of homes in the UK are more likely to hire a builder if they also employ an apprentice!

This is according to a study conducted on 2,000 households within the UK. The Federation of Master Builder’s discovered that an apprentice would also influence a further two thirds of households to have a better overall perception of a construction company as well. The chief executive of the company explains that this is because, “home owners aren’t just concerned with the craftsmanship of their builder, they want to know they are hiring a firm with strong values.”

But that’s not all. More than two in five home owners would also apparently be more likely to recommend a company to family and friends. If they employed apprentices. Chief executive Brian Berry describes: “this new research confirms what many of us already knew – apprentices are good for your business.”

“The building industry is extremely competitive and these results suggest that training an apprentice will help a firm stand out from the crowd.”

Read More: Apprenticeships pushing down employee wages!

The results from the study also found that most homeowners, two thirds to be exact, should emphasise the training of apprentices within their marketing. Berry highlighted that if the “skills crisis in the construction industry wasn’t enough to motivate those firms not already training to start doing so, hopefully this evidence will do the trick.”

“It’s helpful to know that apprenticeship training can not only provide rewarding career opportunities for young people, but it can also help a firm’s bottom line.”

So what do you think of this? Do you agree? Let us know in the comments below.


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