On The Tools is a unique marketing opportunity which offers a full service from conception to creation and then importantly distribution to the UK’s largest construction-based online community.

Our team will work with you to meet your objectives and place your brand, product and/or service in front of our engaged and loyal largely male (86%) audience.

An audience which we have a deep understanding of, as we have developed it, and engage with it multiple times, every single day…

This understanding drives our creative processes, resulting in purposeful highly engaging content offering maximum impact and huge levels of ROI.

Some of our work

Lidl Sabre Saw Product Review

Lidl were looking to promote the features and benefits of their sabre saw and amplify the special offer they had on the product. This format allowed us to show the product being used and how effective it was.

Bosch Monopoly table

Here we used an old table and upcycled it into a Monopoly table using Bosch power tools. It was a great way to get product placement in and a video everyone could relate to given this popular board game has been played by so many people.

Knauf ProRoll Review

Knauf were looking for exposure for a new product which offers an alternative to traditional plastering methods. This presenter lead review allowed us to give an opinion that our audience would listen to whilst showing the product being used effectively.

Scruffs Mannequin Prank

This was a brand awareness piece. We hid several cameras in a builder’s merchants;  then dressed an actor head to toe in Scruffs clothing and disguised him as a menequin. He then jumped out at several unserpecting customers eliciting some great reactions.

Fiat Sunburn Video

This was filmed user-generated style, we hired a makeup artist to make our actor look like he had been sunburned leaving an unfortunate tan mark on his stomach. It was a great brand awareness piece as the actor was asleep in the clients truck so it featured heavily in the video.

Bulletscrew Review

Bullet Screws wanted to place their unique selling points in front of our trades audience. They also wanted to offer a free product sample which at the same time would provide them with data for re-marketing purposes.

Scruffs Attenborough Video

Filmed as user generated style content, we hired an actor who could impersonate the voice of David Attenborough, narrating on the activity of on-site workers. It was a great way to raise brand awareness for our client and as everyone in the video was wearing their clothing.

Direct Line For Business – Horse Race

As part of DL4B’s ‘Stay Safe On Site’ campaign, we created the ‘ On-site Grand National’. The User-generated style video featuring four builders on their ‘broom-horses’ imitating the famous race. The ‘winner’ of the race ‘Jonesy’ gets an unexpected surprise as he crosses the final obstacle! The video exceeded all expectations by achieving more than 32 Million views and an associated reach of 66 Million.

Scruffs 3D Trade Trousers Review

Scruffs wanted a video to show the features and benefits of one of their products. This format allowed us to show what the product looked like when being worn and highlight all the key features that the client wanted showcasing.

Some of the brands we work with

What our clients say


"The Trade Hero video developed by On the Tools for the Jewson Building Better Communities award helped us communicate a fantastic prize for the construction community in an engaging way that clearly captured the interest of tradespeople. The video had a huge 2 million view and generated 19,000 likes, shares and reactions, further spreading the word about the campaign. The reach of the content is not only down to the huge community that On the Tools has grown, but the creativity of the team coming up with engaging activation that was really relevant for our target audience."

Jo Hart Marketing Manager – PR Sponsorship & Hospitality, Jewson

"After a very successful short-term trial in 2016 we entered into the agency partnership with OTT at the start of 2017. Working exclusively on our Scruffs workwear brand, OTT have created a really impressive suite of content that's delivered outstanding results. Their targeted channel proposition gives Scruffs a powerful brand voice that delivers an 'always on' stream of promotional, informative and entertaining content. The resulting shift in our brand needle has seen our Facebook following triple, and engagement rise from 12% to 86% in less than a year. Needless to say we're delighted to be working with OTT, and see them as an esteemed strategic partner who are vital to our brand marketing drive."

Chris Mellor-Dolman Head of Scruffs Marketing Scruffs

"On the Tools is truly the home of the UK trade and seeing the growth the OTT team has experienced, and being part of it too, has been an unforgettable coup for the Armstead brand that would not been so easily achievable without our partnership. Since becoming part of the family, we’ve achieved some brilliant results, including reaching #1 in global branded social content popularity and reaching tens of thousands of current and future Armstead customers in a short space of time. Working alongside the team to produce meaningful, engaging content has meant that together, we’ve been able to engage painters and decorators in a new and exciting way that is positively impacting our brand health scores. The OTT team’s energy to go that extra mile to find that nugget of creativity knows no bounds – and I hope that our partnership can keep delivering fantastic results."

Emma Churchill Senior Marketing Manager, AkzoNobel UK